Reports that NBNCo has been forced to initiate yet another internal pricing review has only added to the growing crisis engulfing the NBN.

The fact this latest "review" was instigated to address an image problem that is ‘causing reputational damage’ highlights the distorted frame of reference which is driving the NBN agenda.

Malcolm Turnbull and his absent Communications Minister should know that promoting the long-term interests of consumers will not be achieved by having their messengers chase the short-term media cycle. No amount of reactionary spin or radio interviews can solve the structural flaws of a second-rate $50 billion copper NBN that costs more and does less.

Consumers and industry deserve better, and this requires a transparent assessment of options to inform the hard political choices which have to be made.